Software as Marketing
The concept of Software as Marketing consists of creating digital tools that deliver recurring value to the user, functioning as a continuous marketing asset. These tools not only solve real problems but also act as acquisition, relationship, and conversion channels, generating sales naturally and predictably.
TOOLMARKETING
Recurring Value Tool (RVT)
An RVT is a free and functional digital solution, such as an app, calculator, checklist, or system, that addresses a real pain point of the target audience. By delivering immediate utility, the RVT builds a trust-based relationship and keeps the user engaged with the brand, becoming an active marketing channel.
Marketing asset that converts
Unlike traditional campaigns, the RVT remains available 24/7, capturing data, nurturing leads, and facilitating conversion without relying on intrusive approaches. The user returns spontaneously because they find continuous value, and the sale happens as a consequence of the tool's recurring use.
Automated sales channel
By integrating useful functionalities with automation and data analysis, Software as Marketing transforms the tool into an autonomous sales channel. This allows scaling results, reducing acquisition costs, and building brand authority in a sustainable and predictable way.