The Marttenzi Store
The Marttenzi t-shirt store emerged as a practical initiative to test, validate and prove that paid traffic and branding strategies based on real data. More than selling products, the store functions as a controlled testing environment, where we study the behavior of different audiences, test hypotheses and refine methodologies that will later be applied safely to our clients' projects. By maintaining our own e-commerce, we can simulate campaigns, ads, creatives, automations and complete shopping experiences. This allows us to test strategies that are not always viable with our clients' sites, whether due to technical limitations, lack of budget or structure. Here, we experiment with freedom, our own risk and clear metrics.
TOOLMARKETING
Because it is a real store, we can capture important data even when there is no conversion. Through analytics and tracking tools, we monitor visitor behavior: which pages they access, which collections generate the most interest, where they abandon the journey, and what types of creatives work best for different profiles. This allows us to study audiences and identify what type of content or approach attracts each of them.
The prints are inspired by the symbology of speed, automotive aesthetics and track culture. They serve as a bridge between positioning and lifestyle, reinforcing our identity, and function as a useful flow for us to understand how to talk to each audience.
Strategic function above sales
We use the store to run real paid traffic campaigns and defined objectives to understand how the audience reacts to the funnel and where we need to improve our communication. Unlike other sectors, we understand that the automotive market has its own dynamics. We operate with real-time market feedback and each ad tested here is direct learning, which feeds our ability to generate faster and more consistent results for those who hire us.
We sell t-shirts, yes, but our mission with the store is strategic. By building a 100% our own environment, we test everything from purchasing behavior to the most responsive segmentation by analyzing journeys. The store is the practical application of our methodology and proof that ToolMarketing can be applied to any niche, including physical-digital retail.